Blonde is always IN!

So, you want to go blonder….

There’s is something about summer that makes everyone want to be a bleach blonde. Alterna’s newest breakthrough 1 Night Highlight Product lets you try on gorgeous color with no commitment. It's delivers stunning, natural-looking, beachy platinum blonde highlights that are easy to apply or remove at a moment’s notice.  Mineral-rich, crème-mousse formula dries quickly and won’t flake off or rub off once dry. Fast, easy, no mess color application delivers professional-looking results that wash out completely with just one shampoo.  Free of ammonia, peroxide & synthetic color.

Demonstrate to your clients a way to boost their blonde color for the summer or want to “try before they buy”.


Check out the YouTube Video of Alterna's One Night Highlights. Also includes the Ravishing red and Sweet Caramel!